Browsing Category : Digital Marketing

Video Marketing (Step by Step Guide)


  Introduction Video is the fastest growing type of media online. Even companies that were founded on other types of broadcasting—such as Twitter and Instagram have begun to embrace video in order to improve visitor engagement and better connect with their target audience. With the prevalence of high-speed internet access in most areas of the world, it’s no wonder video…

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Retailer gets 4x ROI with dynamic facebook ads


Retailer – Matsmart – gets 4x ROI with dynamic segmented Facebook ads Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it prepared up a series of highly segmented dynamic ad campaigns. This retailer used Facebook to grow awareness of the brand. The Facebook campaigns segmented by target audiences with changing dynamic ads based…

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Social media makeup led to M.A.C Cosmetics being the world’s leading Makeup comapny


[CASE STUDY]: How social media Makeup led M.A.C Cosmetics to be the world’s leading Makeup company The MAC cosmetics brand has been a success by momentously evolving, developing well thought and effective positioning in terms of core values, brand personality, advertisement and customer relationships as well as constantly delivering the brand promise over time. Let’s have a look at their…

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Facebook video campaign boosts Maggie ad recall


Facebook Video boosts Maggi ad recall in SA This Case study is a classic example of how to best use the Facebook for reaching your target market. A well-made interactive video and Facebook platform – this combination can do wonders to promote any product! Facebook video ads brought a strong increase in ad recall and brand awareness in South Africa for…

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