Lessons we Learn From the Failures of Big Brands


Case Study]: Lessons we should Learn From the Failures of Big Brands-Kingfisher, Kodak and Nokia Well, a planned marketing strategy is the most effective way to increase the brand awareness. However, when the marketing strategies go wrong they can turn into a marketing failure and be the major reason fall a brand. Maintaining the brand value and strategy is a challenging drive,…

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Marketing on Youtube


Marketing on YouTube Advertising is changing. Now, consumers are spending more time on social media channels. YouTube is not just the most widely-viewed social media channel; it has become the destination of choice for users looking for the latest information on products and services. For advertisers and agencies, the goal is to reach your audience in new, creative ways. And YouTube has…

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Why Startups fail?


Why startups fail? If do, then it’s not the end! – A Case Study Lately, we have seen the birth of incredible new-age startups in India. The Indian business network has seen a significant growth for the startups – both in terms of the number of startups operating and the amount of funding secured. We have also given some startup examples…

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SMEs in India and their strategies


Have you heard of some friend of your’s who is starting up his/her own business? Well, welcome to century of startups and small, business entreprises (SMEs)… SMEs have become the sector showing the spirit of entrepreneurship of a country. What’s interesting is that the SMEs can easily bring in the innovative marketing practices as they don’t have layers between the…

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Marketing is Storytelling


As more brands make the move towards content marketing, Cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories. “Marketing is storytelling.”- Seth Godin Storytelling is a powerful way to breathe life into your brand…WHY? Because it differentiates YOU, From your competitors. Emotional branding has always remained a progressive marketing strategy and holds immense…

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