Baahubali a Marketeers’ dream subject


Our team at Digital on the wing (DOT.W), are big fans of the Baahubali series, but let’s be clear the aim here is to take this movie as an prodigious book to learn several, marketing, leadership, entrepreneurship, sales, etc. lessons.   Well in digital geek term, Baahubali part was more organic and the conclusion part of the movie was complete mix…

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Rebranding – Right or Wrong?


Rebranding is the hottest marketing trend in efforts to appear fresh, new and significant for today’s audiences. It refers to the repositioning, refreshing & rejuvenating of a brand and in some cases as even having a brand bring totally ‘REBORN’. Many companies have tried and most fail. A successful campaign needs more than a revamped logo. It demands a vision that encourages…

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Brands that have optimized their LinkedIn presence


What makes a brand do well with marketing on LinkedIn? Well, let’s work on the answer by looking into companies who have proven to be successful on LinkedIn. With earnest marketing efforts, these brands have made loyal audiences across the world. They maintain a simple formula for creating effective content: – Constant updates on company and industry news – New, engaging and personalized…

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Betting Big on Snapchat


Marketing has evolved into a new ecosystem altogether. You must be wondering yes we have become digital and so our ways of communication have also changed. No i am not talking about that, it happened in 2010. I am talking about the next advancement here. Once upon a time when i created my email account, i was so keen to read out…

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Analytics above Google Analytics


It’s been a while that i have been using Google Analytics and that’s what is the standard of most the biggest Indian Brands. I was shocked to know this that even commerce companies use GA for tracking purposes. But because of the inconsistencies and limitations it offers, i have been pissed of the entire algorithm. Also it cannot help us…

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Instagram for Marketing – Best Medium


To follow up my Snapchat post, let me continue my discussion on attention. Most marketers fail to understand why Facebook acquired Instagram for such a hefty price? Mark knew about the shift of attention from Facebook as a platform to others in the market which provide better quality newsfeed. Instagram is one such platform where people are having a non-disturbed…

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